The XIV International Exhibition FlowersExpo-2024, the most important annual event for professionals in floriculture, flower business, landscape design, floristry, and, starting this year, ecology, has successfully completed its work. The most colorful event of the autumn was held from September 10 to 12, 2024, at the Crocus Expo IEC.

The exhibition demonstrated noticeable growth and development. Its area increased to 16,500 sq.m., and the number of participants also increased, reaching 350 companies from 12 countries, 80% of which were Russian participants.

Participants presented their latest developments and solutions in the field of production and sale of flowers and plants, ornamental gardening and landscape design, floristry and phyto design, selection of new crops and varieties, development of the domestic market of goods and services for floriculture, gardening, landscape design and floristry.

The main thematic sections of the exhibition: Flowers and plants; Equipment and technology; Flower business and logistics; Floristry and design; Garden and horticulture products; Ecology and Landscape.

For the first time, the Ecology and Landscape section of the exhibition was separated into a new eco-direction, GreenExpo. Life in Eco Style, the exposition of which was located in a separate hall. As a result, the exposition was in three halls for the first time.

The new direction of the exhibition, supplemented by a relevant and interesting business program, demonstrated scientific approaches and advanced solutions in the following areas: Eco-farming; City farming; Landscape ecology; Clean home and garden; Recycling; Biodegradable packaging, Eco-Lifestyle.

The bright and colorful exposition of the exhibition was complemented by 58 events of the business program, designed for a wide range of professionals.

Traditional conferences for retail professionals: «Green Retail. Garden Center-2024. Success factors of a garden center» - for managers / owners of garden centers and «FlowersCONF. Flower Marketing» - on current issues of the flower business.

For the first time: Forum of ecological farming "In harmony with nature", Landscape conference GIPLI "Innovative approaches in the implementation of complex improvement of the urban environment by means of the landscape industry", Digitalization Day from Inspiro - a software developer for the flower business, seminars and round tables, discussions, master classes and presentations of participating companies demonstrating the latest achievements of the industry.

Speakers of the events were 108 experts and professionals of the industry. Business events were held on 2 stages and in 6 conference halls. Each visitor was able to find and choose for themselves the most interesting and significant event. More than 2000 participants of the business program received a powerful charge of inspiration, motivation and professionalism.

The shows of floristic schools "Flowers in Details" and Slava Rosсa School were held as a part of the floristic program of the exhibition. The show "Commercial Bouquet" was conducted by masters who brought to life unique compositions, creating a picturesque image of the exhibition and demonstrating the latest trends in Russian floristry.

The following competitions were held within the framework of the exhibition competition program: "For the best product quality", "New product of the year", "For the best innovative development project", "For the best exposition design".

The jury selected the best ones from the hundreds of product samples presented. 65 exhibits and 5 expositions were awarded exhibition medals.

An important floristic event of the exhibition was the Russian Florist Cup and the Russian Florist Awards, which demonstrated the art of 48 masters of floristry.

The winners of the FlowersExpo Awards were annonced in the nominations "The most dynamically developing brand" and "Leader of innovative development" for high rates of business development and success in the innovative development of the enterprise.

For the first time in the "Flower design" category, awards were presented to schools of floristry and design that created floral arrangements on the theme of "Autumn window display of a flower shop". The Green Retail Awards within the framework of the conference "Green Retail. Garden Center-2024" were presented in the nominations "The Most Beautiful Garden Center" and “The Best Garden Center Supplier”.

The award ceremony provides the winners and finalists with the opportunity to further promote their enterprise or brand through the exhibition's information resources.

Over the three days, the exhibition was visited by 11,382 people from all regions of Russia and foreign countries, including 75% industry professionals.

The exhibition "FlowersExpo 2024" confirmed the status of an event of the highest level and great opportunities, ensuring the maximum concentration of market participants on one site, it acted as a driving factor of innovation. as a meeting place for professionals of the "green" industry, as an effective business platform that provides an opportunity to meet leading market players, find new suppliers and conclude profitable contracts.

The anniversary XV International Exhibition "FlowersExpo" will be held from September 8 to 10, 2025